Strategy for creators & experts
Turning your expertise into products your audience wants
I look at what you already know, the audience you've built, and the problems you could solve — then help you turn those ideas into something worth making.
My mission
I don't start with what to sell. I start with what you already have.
My background is in management consulting, with experience across business analysis, stakeholder engagement, change management, and business development. I use that — along with AI, to research and spot patterns — to help you uncover the ideas worth pursuing.
I'm less interested in "what digital product should we make?" I'd rather ask what you already have, and whether there's something people would genuinely find useful in it.
- 01Understand what is already there — your expertise, audience and content.
- 02Work out what isn't working, and what's being overlooked.
- 03Look at what could be different, and where the real opportunity sits.
- 04Work out what is actually worth doing — and help you build it.
Industry focus
Who I work with
Art & Creative
Artists & designers
Artists, illustrators, photographers, designers, galleries and creative educators — turning creative expertise and an existing audience into new products, offers or experiences.
Health & Fitness
Coaches & practitioners
Fitness and wellness creators, coaches, personal trainers, and lifestyle brands — turning trusted expertise into useful, commercially viable products and offers.
Travel & Experiences
Experience-led brands
Travel creators, destination accounts, hotels and tourism businesses — exploring how stories and audience interest can become products and revenue.
Why choose The Next Thing
I start with the question, not the solution
A different way of looking at what you have
I look at what you already know, understand the people you're trying to help, and spot the connections between them.
Strategy backed by real-world experience
Rooted in management consulting, business analysis, research and business development — asking the right questions before chasing solutions.
Guidance at every step
Personalised guidance from the first conversation to the final launch, helping you make sense of your ideas along the way.
Judgement, not just AI output
I use AI to research and spot patterns — but the real question is always what's actually worth creating, not just what AI can generate.
Get in touch
If you're trying to work out what comes next, let's talk.
Send an email with a bit about what you do and what you're exploring, and I'll get back to you to arrange a conversation.